Adjusting one's communications to
accelerate the climate action of SMEs Strategies and impact: engaging businesses based on their climate maturity level
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About the training
How can we better support SMEs in implementing climate actions, by adapting our communications to their level of maturity? Based on advanced data from the Quebec Business Transition Barometer and typical company profiles, this workshop focuses on sharing experiences and co-constructing pragmatic solutions. You'll be equipped to develop more effective, tailored communications.
Through dynamic exchanges and case studies, participants will explore together how to overcome obstacles, mobilize SMEs, and transform passive awareness into active engagement. The goal is to establish communication strategies tailored to the realities of businesses to maximize their impact and support a profitable and sustainable transition.
Who is the training aimed at?
Economic developers, innovation advisors, financial institutions, major contractors, experts, consultants, anyone who supports SMEs
What you will learn
1. Better understand the realities of SMEs and the imponderables of communication in an increasingly polarized world
Understanding the reality of SMEs regarding climate change, through assessments, personas, and concrete examples.
2. Analyze the mobilization levers on the ground
Share and analyze field experiences to identify the challenges and levers for mobilizing SMEs, depending on their level of maturity in implementing climate actions.
3. Co-construct solutions to promote engagement
Co-constructing pragmatic, tailored solutions to transform awareness-raising into mobilization and foster corporate commitment
Our trainers
Our trainers combine expertise, dynamism, and passion to propel climate action to the heart of SMEs.
Anne-Josée Laquerre,
M.Sc, ARP
Executive director
and cofounder
and cofounder
Recipient of the Clean50 Award 2020, Anne-Josée has over 25 years of experience in public relations and corporate social responsibility with large organizations such as Noranda, Domtar, Bombardier Aerospace, FPInnovations, and Aimia.
Co-initiator of QNP, she is also a recognized speaker, host, and panelist, valued for her ability to stimulate reflection, initiate constructive dialogues, and catalyze sustainable innovation.
Rachel Lefrançois,
CPI
Project analyst
Candidate for the profession of engineer, Rachel holds a bachelor's degree in mechanical engineering and a master's degree in industrial engineering – Circular Economy option.
Project analyst at QNP, she supports strategic initiatives, including the Business Transition Barometers. She brings her expertise and dynamism to the interactive workshops and webinars, contributing to the activation of the climate transition of SMEs.
Testimonial
"An excellent exchange that allowed me to better frame my sustainable development goals for the Cooperative."
Damien M. Tholomier
General Manager
Coopérative d'électricité de Saint-Jean-Baptiste
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